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Auto-école Georges
Optimizing Google Ads to Cut Costs and Boost Efficiency
From DIY Management to Performance: 40% Lower Costs, 100% More Peace of Mind
Background
Auto-école Georges, a driving school based in Liège, Belgium, has built a solid reputation thanks to its six training centers and its approach to teaching.
Olivier Perreaux, the school’s manager, had been running its Google Ads campaigns himself for several years. Passionate about his work, he still found himself spending valuable time optimizing ads.
With acquisition costs climbing and results flatlining, Olivier made a strategic decision: hand off this technical expertise to our team and get back his peace of mind as a business owner.
Our Mission
How do you turn time-consuming, costly Google Ads campaigns into a high-performing sales engine?
Our mission was twofold: take the advertising stress off Olivier’s plate and sharply reduce his cost per conversion. The target was clear and ambitious: keep the same Google ad budget while significantly increasing the number of qualified prospects contacting the driving school.
The Results
Thanks to precise targeting and constant monitoring by our certified Google Ads specialists, the turnaround was fast and effective.
Comparing the only goal the campaigns shared before and after we took over (calls generated by the ads), cost per conversion dropped 40% with the same ad spend!
Beyond that result, we set up new conversion goals for a full 360° view. This detailed, data-driven approach convinced Olivier to entrust us with two additional campaigns, making Référenceur his trusted digital partner.
A business owner freed up, lower costs and better results: the winning recipe for a successful partnership.
