0498 70 98 60Heating, air conditioning and heat pump contractors
HVAC marketing agency for heating and cooling contractors
The Bureau of Labor Statistics counted about 440,900 jobs for heating, air conditioning and refrigeration mechanics and installers in 2025, and projects 11% employment growth from 2025 to 2035, much faster than average (BLS, Occupational Outlook Handbook). When the AC quits during a heat wave or the furnace dies on the first cold night, homeowners grab their phone and call the first company that looks reliable. As an HVAC marketing agency, we make sure that company is yours: Google Business Profile, Local Services Ads, a website built for calls, and campaigns that follow the seasons, from emergency repairs to system replacements and maintenance plans.
A broken AC in July is an emergency. The HVAC company that shows up first on Google, with good reviews and someone answering, gets the job.
HVAC contractors in the US: what has changed
Federal tax credits are gone, questions remain
The federal 25C credit for heat pumps and other efficiency upgrades ended for equipment placed in service after December 31, 2025. Homeowners still search for rebates, financing and the right system. The contractor who explains utility rebates and financing options clearly, without overpromising, earns the replacement job.
Equipment and refrigerants keep changing
EPA rules are moving the industry to lower-GWP refrigerants, and the EPA requires nearly all technicians who handle refrigerants to be certified. Homeowners hear about these changes and want straight answers: repair or replace, which refrigerant, what it costs. Clear content builds trust before the visit.
Your Google Business Profile: the first stop when the AC quits
When someone searches “AC repair near me” or “furnace repair open now,” Google first shows a map with a handful of HVAC companies. Many homeowners call straight from there, based on reviews, hours and photos.
We set up your profile as a service-area business: the right primary category, secondary categories for your real services (heating, air conditioning, heat pumps, ductwork), service areas by city or ZIP code, emergency hours, and photos of your technicians, trucks and installs. If customers don’t visit your shop, Google asks you to remove your address; you can list up to 20 service areas.
Local Services Ads: pay per lead, show the Google Verified badge
HVAC is one of the categories eligible for Local Services Ads. You pay for valid leads (calls, messages, booking requests), not clicks, and Google credits leads it judges invalid. Screening can include license, insurance and background checks depending on your location. Since October 2025, verified advertisers carry the Google Verified badge, which replaced Google Guaranteed.
We set up your account, choose the job types you actually want (no point paying for leads on systems you don’t service), and help your team answer fast, because responsiveness matters.
Licensing and certifications: show them everywhere
- your state or local license, where required (Texas, for example, licenses air conditioning and refrigeration contractors through TDLR; California has a C-20 HVAC classification);
- EPA Section 608 certification for your technicians;
- manufacturer dealer status and warranties you can actually honor;
- insurance, stated plainly.
Maintenance plans: steady revenue between heat waves
A one-time repair customer is worth far more once they join a maintenance plan: spring AC tune-up, fall furnace check, priority service. We promote your plan on your website, in reminders and in follow-up emails, so slow months stay booked.
Repair or replace: answer the question before the visit
Homeowners research a replacement for days. Pages that explain options (heat pump, high-efficiency furnace, ductless mini-split), what affects the price and the financing you offer bring in better-prepared leads and shorter sales calls.
Some homeowners already ask ChatGPT “should I repair or replace my 15-year-old AC?” or “who installs heat pumps near me?” Your company should be part of the answer.
Google Business Profile, Local Services Ads, website and SEO for HVAC companies: a full schedule in every season
Google Business Profile
A complete, active profile: categories, service areas, emergency hours, photos of real installs and a review request after every visit.
Website
Website design for HVAC contractors: click-to-call on every page, one page per service, financing and maintenance plans explained, and online booking.
Get found locally (SEO)
Local SEO built around real searches: “AC repair Phoenix,” “furnace replacement Minneapolis,” “heat pump installation Charlotte,” “ductless mini split Atlanta.”
Google Ads and Local Services Ads
Google Ads and Local Services Ads run together, with budgets that follow the weather: more for AC repair in summer, more for heating in winter, replacements all year.
AI visibility
AI search optimization (GEO): services, brands, service areas, license and reviews described clearly, to improve your chances of being recommended by AI assistants.
Social media
Social media management: install photos, short videos of your technicians at work and seasonal reminders (filter changes, tune-ups) on Facebook and Instagram.
HVAC marketing by season: the right message when the weather turns
Demand follows the thermometer. We prepare campaigns in advance for heat waves and cold snaps, push tune-ups and maintenance plans in shoulder seasons, and keep replacement campaigns running all year with financing front and center.
On a tight budget, the goal is simple: book the jobs that pay best when your technicians are available.
Get a Free AssessmentKnow which leads turn into installs
Calls from your Google profile, Local Services Ads leads, ad clicks, booking forms: with call tracking and analytics, we trace where most booked jobs and replacements come from. Referrals and repeat customers sometimes slip through the tracking, and that’s normal.
Every month, a short report: calls, booked jobs, replacement estimates, cost per lead and the channels that pay off.
Get a Free AssessmentYour questions, answered
Not for new installs. The IRS confirms that the 25C energy efficient home improvement credit is not available for property placed in service after December 31, 2025. Old pages and ads that promise this credit should be updated. What you can promote: utility rebates and state programs where they exist, your financing options and the long-term savings of an efficient system, without exaggerating.
Often, yes, for repairs and replacements: you pay for valid leads, not clicks, and your listing can appear above the regular ads with the Google Verified badge. Lead costs vary by city, season and job type, so we start with a measured budget and track booked jobs before scaling.
With maintenance plans, tune-up reminders sent to your existing customers, and campaigns for replacements and indoor air quality. Your customer list is your best asset in the shoulder seasons, and it costs nothing per click.
There’s no one-size-fits-all price: the budget depends on your goals, your service area, local competition and the channels that actually make sense for your HVAC company (website, SEO, Google Ads, Local Services Ads, AI visibility). After a free assessment, we send you a detailed, tailored proposal with no commitment. Any ad budget is paid directly to Google and stays under your control.
It depends on your market and your competition, and no result is guaranteed. Once your accounts are approved, Google Ads and Local Services Ads can bring in first calls within days. SEO and AI visibility take several months to build: we show you the progress every month, with concrete numbers.
It depends on what you need. A website is a one-off project with a clear start and finish. SEO, Google Ads and AI visibility work best over time, but the format and length of the engagement are decided together, based on your goals. In some cases, month-to-month support is possible. Everything is spelled out in writing in our proposal before any work begins.
Request your free assessment: together we look at what a homeowner sees when searching for AC or furnace repair near them, on Google and in ChatGPT, and how to fill your slow weeks.