0498 70 98 60Digital marketing for restaurants
Restaurant Marketing Agency for Independent Restaurants and Local Groups
Référenceur is a restaurant marketing agency for independent restaurants, cafes, bars and small groups. We help hungry locals and visitors find you on Google Maps, in search and in AI answers, then choose you, book a table or order directly from your website instead of a third-party app.
A restaurant marketing agency built for “near me” decisions
Diners decide fast. They search “tacos near me,” “brunch open now” or “best Thai in Denver,” scroll the Map Pack, look at photos and the menu, read a few reviews and pick. We work on every step of that path: your Google Business Profile, menu, photos, hours, reservation and ordering links, and a mobile website that loads quickly.
Digital marketing for restaurants: what makes the difference
More direct orders, fewer commissions
Delivery apps bring visibility but take a commission on every order. We put your own online ordering and reservation links front and center on Google and your website, so regulars have an easy way to order from you directly.
Reviews that build trust the right way
We set up a simple routine to ask guests for feedback and help you reply to reviews in your voice. No fake or bought reviews: the FTC rule on consumer reviews and testimonials, in effect since October 21, 2024, prohibits them, along with incentives conditioned on positive reviews.
Why restaurants need specialized marketing
Restaurant marketing is hyper-local and changes daily: new specials, seasonal hours, holiday menus, events and closures. An outdated profile or a PDF menu that won’t open on a phone sends hungry guests to the place next door.
We work on what diners actually look at: accurate hours, a crawlable HTML menu, appetizing photos, cuisine and dietary attributes (vegan, gluten-free, kid-friendly), and clear calls to action to call, book or order.
We also keep your information consistent across Google, Apple Maps, Yelp, Tripadvisor, OpenTable or Resy, so diners and search engines see the same name, address, phone and hours everywhere.
Get recommended when diners ask AI
People now ask Google AI Overviews and ChatGPT “where to get a good burger in Nashville” or “romantic Italian restaurant near Union Square in San Francisco.” We structure your website content, menu, FAQs and schema markup, and strengthen your local citations, so AI tools understand your cuisine, location and specialties and are more likely to mention you.
Customers already ask ChatGPT and Google’s AI for a recommendation. Your business should be one of the answers.
Digital marketing for restaurants: the services that bring results
Restaurant SEO
Restaurant SEO: Visibility in the Map Pack and organic results for cuisine and “near me” searches in your neighborhood.
Google Ads for restaurants
Google Ads for restaurants: Local search and Maps campaigns for slow nights, events, catering and private dining.
Restaurant website design
Restaurant website design: Fast, mobile-first sites with an HTML menu, online ordering, reservations and gift cards.
AI search optimization
AI search optimization: Accurate visibility in AI Overviews, ChatGPT, Perplexity and Gemini.
Social media for restaurants
Social media for restaurants: Food photos, short videos, events and local partnerships that make people want to come in.
Restaurant analytics & call tracking
Restaurant analytics & call tracking: Track calls, reservations, online orders and catering inquiries by channel, so you know which marketing brings guests in.
A Google Business Profile that sells your menu
Your profile is often your real home page. We optimize your primary and secondary categories, menu, photos, attributes, reservation and order links, and publish regular updates about specials and events, so the profile answers diners’ questions before they even visit your website.
Get a Free AssessmentCatering, private events and gift cards
Some of your most valuable revenue comes from outside the dining room. We build dedicated pages and campaigns for catering, private dining and group events, with simple inquiry forms and call tracking, so you know which channel brings booked events.
Get a Free AssessmentYour questions, answered
It helps diners find and choose your restaurant through local SEO, your Google Business Profile, ads, your website, social media and reviews, and measures results in calls, reservations and orders.
Choose the right primary category, keep hours and menu accurate, add quality photos, earn steady reviews and make sure your name, address and phone match across directories. Proximity to the searcher also plays a big role, and no one can guarantee a position.
Yes. We promote your own ordering and reservation links on Google and your website, and make sure first-party ordering is easy on mobile so regulars have a reason to order from you directly.
Reply calmly and quickly, thank the guest, address the issue without arguing and invite them to contact you. Never offer a discount or freebie in exchange for a positive review: the FTC rule prohibits incentives conditioned on a review’s sentiment, and Google’s policies don’t allow incentivized reviews at all.
Often, yes. In California, for example, SB 478 and SB 1524 allow restaurants to add mandatory fees only if they’re clearly and conspicuously displayed on menus, ads and online ordering. Other states and cities have their own rules, so we keep your menu pages, ads and ordering links consistent with what you actually charge.
Yes. We manage one Google Business Profile per location, build location pages with their own menus and hours, and report results by location.
There’s no one-size-fits-all price: the budget depends on your goals, your market, local competition and the channels that actually make sense for your business (website, SEO, Google Ads, AI visibility). After a free assessment, we send you a detailed, tailored proposal with no commitment. Any ad budget is paid directly to Google or Meta and stays under your control.
It depends on your market and your competition, and no result is guaranteed. Once your accounts are approved, Google Ads can bring in first inquiries within days. SEO and AI visibility take several months to build: we show you the progress every month, with concrete numbers.
It depends on what you need. A website is a one-off project with a clear start and finish. SEO, Google Ads and AI visibility work best over time, but the format and length of the engagement are decided together, based on your goals. In some cases, month-to-month support is possible. Everything is spelled out in writing in our proposal before any work begins.
Get a free assessment of your Google Business Profile, website and online ordering, with a clear, prioritized plan for your restaurant.