0498 70 98 60Emails Going to Spam
Business Emails Going to Spam? Let’s Fix Deliverability
Customers say they never received your quote, your invoices land in junk folders, or your newsletter open rates collapsed. Emails going to spam cost you sales and make you look unprofessional. The cause is usually technical (missing authentication, a blocklisted server, a compromised account) and can be fixed.
Signs of a deliverability problem
Clients find your emails in their spam or junk folder
Bounce messages mentioning SPF, DKIM, DMARC or “unauthenticated sender”
Website form notifications or WooCommerce emails never arrive
A sudden drop in newsletter open rates
Warnings that your domain or server IP is on a blocklist
Emails going to spam: what to check right now
- Authentication: does your domain have valid SPF, DKIM and DMARC records for every service that sends email on your behalf (Microsoft 365, Google Workspace, your website, your newsletter tool, your CRM)?
- Gmail and Yahoo sender requirements: since February 2024, every sender must authenticate with SPF or DKIM and keep spam complaint rates low (Google sets a 0.3% ceiling). Bulk senders (around 5,000 or more messages a day to Gmail addresses) also need SPF, DKIM and DMARC with alignment, plus one-click unsubscribe for marketing emails. Microsoft introduced similar rules for high-volume senders to Outlook.com in May 2025, and non-compliant mail is increasingly rejected.
- Compromised account: check for unusual sent messages; an attacker sending spam can ruin your reputation.
- Website emails: many WordPress sites send through the server without authentication, which is often filtered. See contact form spam if your forms are also being abused.
What we do
- Audit DNS records (SPF, DKIM, DMARC, MX) and all your sending services
- Fix authentication and alignment, and set a DMARC policy with reporting
- Route website and form emails through authenticated SMTP
- Check blocklists and request delisting after fixing the cause
- Review newsletter practices: list hygiene, unsubscribe, sending volume and content
How long does it take?
DNS and SMTP fixes can usually be made within a day or two, and DNS changes then take some time to propagate. Rebuilding a damaged sender reputation or getting delisted can take longer and depends on the providers.
Send us your domain name. We’ll check your email setup and tell you what’s wrong.
Your questions, answered
Email authentication standards. SPF lists authorized senders, DKIM signs messages, and DMARC tells receivers what to do when checks fail and sends you reports.
All senders to Gmail must meet basic requirements such as SPF or DKIM, valid reverse DNS and a low spam rate; stricter rules (DMARC, one-click unsubscribe) apply to bulk senders. Authenticating properly is good practice for everyone.
They’re often sent from your web server without authentication. Using an authenticated SMTP service usually fixes it.
We check the main blocklists and your providers’ reports, then fix the cause before requesting removal.
Very likely. Email depends on your domain’s DNS. See expired domain name.