0498 70 98 60Remodelers and home renovation contractors
Remodeling marketing agency for home renovation contractors
A bathroom, a basement, a whole-house renovation: homeowners spend weeks browsing photos, reading reviews and comparing contractors before they invite anyone over. They want to know what a project like theirs looks like, how long it takes, roughly what it costs and whether you’ll answer the phone once the walls are open. As a remodeling marketing agency, we build the portfolio, the Google presence and the campaigns that bring you those homeowners, already convinced you’re the right team, instead of shared leads you have to fight for.
Homeowners don’t hire the cheapest remodeler. They hire the one whose finished projects, reviews and process make them feel safe.
Remodeling contractors in the US: what has changed
Shared leads are getting harder to convert
Lead marketplaces often send the same request to several contractors at once, and the homeowner picks whoever calls first or cheapest. Many remodelers now want their own channels: a website that converts, a strong Google profile and reviews that do the selling.
Older homes come with rules
Many remodels touch homes built before 1978. Under the EPA’s Renovation, Repair and Painting (RRP) rule, firms that disturb paint in those homes must be EPA Lead-Safe certified, and they can’t advertise or perform that work without the firm certification. It’s a compliance requirement and a trust signal.
A portfolio that sells your next remodel
Homeowners buy with their eyes. We organize your website around real projects: kitchens, bathrooms, basements, additions, whole-home renovations, each with before-and-after photos, scope, timeline and city. These pages rank for the searches homeowners actually make and show the quality of your finishes better than any slogan.
Google Business Profile and Local Services Ads
When someone searches “bathroom remodel near me” or “remodeling contractor [city],” Google shows a map with a few local companies. A complete profile, with project photos and recent reviews, gets you on that shortlist.
Bathroom and kitchen remodeling are categories eligible for Google’s Local Services Ads: you pay for valid leads, not clicks, and Google credits leads it judges invalid. Verified advertisers carry the Google Verified badge, which replaced Google Guaranteed in October 2025.
Show your credentials
- your license, where required (California has a B-2 Residential Remodeling Contractor classification);
- EPA Lead-Safe firm certification for pre-1978 homes;
- insurance, warranties and how you handle permits;
- a clear process: consultation, design, estimate, schedule, communication during the job.
Budget questions, answered honestly
“How much does a bathroom remodel cost?” is one of the first questions homeowners ask. Pages that explain what drives the price (size, layout changes, materials, permits) and the financing you offer attract better-prepared clients and save you wasted consultations.
Angi, HomeAdvisor, Houzz: complements, not your foundation
Marketplaces and directories can bring leads, but you don’t own that visibility. We use them where they pay off and build the channels that belong to you: your website, your Google profile, your reviews and your past-client list, the best source of referrals.
Some homeowners already ask ChatGPT “how do I find a good remodeling contractor near me?” Your company should be one of the names that comes up.
Website, Google Business Profile, Local Services Ads and SEO for remodelers: better projects, fewer price shoppers
Google Business Profile
A complete profile with project photos, services, service areas and a review request at every project handover.
Website
Website design for remodeling contractors: project gallery by room, process explained, financing, a qualifying consultation form.
Get found locally (SEO)
Local SEO built around real searches: “bathroom remodel Scottsdale,” “basement finishing Columbus,” “home renovation Charlotte,” “whole house remodel San Jose.”
Google Ads and Local Services Ads
Google Ads and Local Services Ads targeting the project types you want, with negative keywords that keep out DIY searches and small handyman jobs.
AI visibility
AI search optimization (GEO): services, project types, service areas and credentials described clearly, to improve your chances of being recommended by AI assistants.
Social media
Social media management: before-and-afters, project reveals and short videos on Instagram, Facebook and Pinterest.
Remodeling marketing that attracts the projects you want to build
A vanity swap and a full bathroom remodel don’t need the same marketing. We focus your budget on the project types and neighborhoods you want, ask qualifying questions up front (scope, budget range, timeline) and follow up with homeowners who are still deciding.
The goal: fewer consultations wasted, more signed projects.
Get a Free AssessmentFrom first click to signed remodel
Consultation requests, calls from your Google profile, Local Services Ads leads, ad clicks: with call tracking and analytics, we trace where most signed projects come from. Referrals from past clients sometimes slip through the tracking, and that’s normal.
Every month, a short report: inquiries, consultations booked, projects signed, cost per lead and the channels that pay off.
Get a Free AssessmentYour questions, answered
Possibly, as a complement. Marketplaces can fill gaps, but shared leads often go to several contractors at once, and the visibility isn’t yours. We build your own channels (website, Google profile, reviews), then compare the cost per signed project channel by channel, so you keep what pays off.
Not necessarily exact prices, but ranges and what drives them. Homeowners want to know whether their project is in the right ballpark before they invite you over. Explaining cost factors and financing filters out mismatched budgets and builds trust.
If you work on homes, apartments or child-occupied facilities built before 1978 and disturb painted surfaces beyond the rule’s minor-repair thresholds, yes: the EPA’s RRP rule says firms can’t advertise or perform that work without firm certification. Showing it on your website is also a strong trust signal.
There’s no one-size-fits-all price: the budget depends on your goals, your service area, local competition and the channels that actually make sense for your remodeling company (website, SEO, Google Ads, Local Services Ads, AI visibility). After a free assessment, we send you a detailed, tailored proposal with no commitment. Any ad budget is paid directly to Google and stays under your control.
It depends on your market and your competition, and no result is guaranteed. Once your accounts are approved, Google Ads and Local Services Ads can bring in first calls within days. SEO and AI visibility take several months to build: we show you the progress every month, with concrete numbers.
It depends on what you need. A website is a one-off project with a clear start and finish. SEO, Google Ads and AI visibility work best over time, but the format and length of the engagement are decided together, based on your goals. In some cases, month-to-month support is possible. Everything is spelled out in writing in our proposal before any work begins.
Request your free assessment: together we look at what a homeowner sees when looking for a remodeling contractor in your area, on Google and in ChatGPT, and how to attract better projects.