0498 70 98 60Wrong Information in ChatGPT
ChatGPT Has Wrong Information About Your Business? Here’s What to Do
A customer tells you ChatGPT said you’re closed on Saturdays, that you don’t offer a service you do, or quoted a price from years ago. Or Google’s AI Overview mixes you up with a competitor. AI tools build their answers from sources across the web, and when those sources are outdated or inconsistent, the answers are too. When an AI tool has wrong information about your business, you can’t edit its answer directly, but you can fix what it relies on.
Signs AI tools are getting your business wrong
Outdated hours, address, phone number or prices
Services or products you no longer offer, or missing ones
Confusion with another business with a similar name
Old negative information or a past controversy presented as current
A closed location described as open, or the reverse
Why AI tools have wrong information about your business
AI assistants combine their training data with information retrieved from the web, depending on the tool and the question. If your website, Google Business Profile, directories, review sites and press mentions contradict each other, or if old pages still rank, AI tools may pick the wrong version.
What to do right now
- Document the errors: screenshot the answers, the exact question asked and the tool used (ChatGPT, Google AI Overviews, Perplexity, Gemini, Copilot).
- Correct your own sources first: website, Google Business Profile, Apple Business, Bing Places, Yelp, Facebook and industry directories.
- Use the feedback tools in each AI product (thumbs down or “report” options) to flag the incorrect answer.
- Look for the source: when the tool cites links, check which pages fed the wrong information.
What we do
- Audit how major AI tools describe your business and identify the incorrect sources
- Align your business information across your website, profiles and directories, including your Google Business Profile
- Publish clear, structured content on your site (about page, services, FAQs, schema markup) that states the correct facts
- Request corrections on third-party sites where possible
- Monitor AI answers over time
Learn more about our AI search optimization (GEO) services. If AI tools don’t mention you at all, see get mentioned in ChatGPT.
How long does it take?
Fixing your own sources can be done in a few days. AI tools then update at different speeds: answers based on live web results can change sooner than those based on training data. We monitor and report progress, but no one can force an AI tool to change an answer on demand.
Send us screenshots of the wrong answers. We’ll trace the sources and help correct them.
Your questions, answered
You can send feedback through ChatGPT, but there’s no guaranteed correction process for business information. Fixing the sources AI relies on is the most effective approach.
AI Overviews draw on web pages Google indexes. If outdated or inconsistent pages rank, the summary can be wrong. You can also use Google’s feedback option on the overview.
It varies by tool and by whether it searches the web in real time. Some answers improve within weeks; others take longer.
Yes, and then AI tools rely only on other sources. See AI crawlers blocked.
If an AI tool repeats false and harmful claims, consult an attorney. We can help document the answers and sources.