Law Firm Marketing Agency for Qualified Cases

It brings qualified potential clients through legal SEO, Google Ads, Local Services Ads, websites, reviews and AI search visibility, and it tracks results to consultations and signed cases.

Yes. ABA Model Rule 7.1 prohibits false or misleading communications about a lawyer’s services, including statements likely to create unjustified expectations or unsubstantiated comparisons. Each state adopts its own version, sometimes with stricter requirements. Your firm approves all content.

Often yes, with conditions that vary by state (disclaimers, context, consent). Results can’t suggest you’ll achieve the same outcome for every client. We check your state’s rules with you.

For many practice areas, yes. Google lists lawyers and many practice-area categories for LSAs, with a screening process and pay-per-lead pricing. Availability depends on your area and practice area.

Only within your state’s rules. Under ABA Model Rule 7.2(c), a lawyer may not state or imply certification as a specialist unless certified by an organization approved by the state or accredited by the ABA, and the certifying organization must be named. Many states have their own wording rules, so we avoid “expert” and “specialist” claims unless you confirm they are permitted.

Carefully. ABA Formal Opinion 496 (2021) says lawyers may not reveal confidential client information in response to online criticism, and suggests often not responding at all, or inviting the person to discuss offline. We provide reply templates for your review, aligned with your state’s rules.

Paying for advertising and lead generation is generally allowed, but ABA Model Rule 7.2(b) prohibits giving anything of value to a person for recommending your services, and states treat lead-generation and referral services differently. We use Google Ads and LSAs billed as advertising, and flag any program your firm should review with its ethics counsel.

There’s no one-size-fits-all price: the budget depends on your goals, your market, local competition and the channels that actually make sense for your business (website, SEO, Google Ads, AI visibility). After a free assessment, we send you a detailed, tailored proposal with no commitment. Any ad budget is paid directly to Google or Meta and stays under your control.

It depends on your market and your competition, and no result is guaranteed. Once your accounts are approved, Google Ads can bring in first inquiries within days. SEO and AI visibility take several months to build: we show you the progress every month, with concrete numbers.

It depends on what you need. A website is a one-off project with a clear start and finish. SEO, Google Ads and AI visibility work best over time, but the format and length of the engagement are decided together, based on your goals. In some cases, month-to-month support is possible. Everything is spelled out in writing in our proposal before any work begins.