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Lupulus
From Beer to Digital:
A Showcase Website Designed Like a Tasting Journey
Turning Flavors Into Memorable Moments
Background
The Lupulus Brewery has its roots in the village of Courtil, in Gouvy, in the heart of Belgium’s Luxembourg province (not to be confused with the neighboring country). In 2007, Pierre Gobron and his sons Julien and Tim launched a beer that would make local history: Lupulus. Served in Champagne-style bottles, it quickly won over a much wider audience well beyond the region.
Our Mission
How do you take online visitors to the heart of the Belgian Ardennes before they even taste their first Lupulus beer?
Our mission was clear: create an immersive web experience that doesn’t just present products but reflects the authenticity, emotion and character of craft beer.
The Results
From digital branding built around the brewery’s iconic wolf to a spotlight on its flagship products, we reimagined Lupulus’ online world to make it much more than a showcase site: a sales tool that is immersive and true to the experience visitors get on-site.
A website that invites visitors to live the Lupulus experience in all its richness: from craft beers and brewery tours to local cheeses and the brewery’s lightly sparkling “Loumonades” (a play on loup, the French word for wolf).
