0498 70 98 60Social Media Image Sizes for 2022: The Complete Cheat Sheet
Facebook, Instagram, LinkedIn, Twitter: social networks are where we share our moods, our news, and above all our favorite photos. They’re all built around sharing, but each one has its own design and its own way of displaying images.
Wondering why your cat photo gets cropped on Facebook? Why your outfit pic looks better on Snapchat than in your Instagram feed? Or are you a social media manager who wants every visual to look its best? Here’s the cheat sheet.
Below are the optimal social media image sizes for 2022, network by network, from the social media marketing team at Référenceur, plus a summary table at the end.
Facebook Image Sizes for 2022
Facebook Profile Picture
Facebook displays profile pictures at 170 x 170 pixels, so upload a photo of at least 180 x 180 px. In any case, a square image is best so it crops cleanly.
Facebook Cover Photo
For cover photos, Facebook recommends 820 x 312 pixels. The minimum is 400 px wide by 150 px tall.
Facebook Group Cover Photo
The recommended size is 820 x 428 pixels.
Facebook Page Profile Picture
Use at least 180 x 180 pixels. Choose a square format so your photo or logo crops cleanly.
Facebook Page Cover Photo
The ideal size is 820 x 312 pixels.
Facebook Event Cover Photo
The event cover photo is 500 x 262 pixels.
Facebook Photo Posts
For a photo posted to your feed, the ideal size is 1080 x 1080 pixels for a square image and 1080 x 1350 px for a vertical rectangle.
Shared Links on Facebook
When you share a link to an article or website, the preview image should be 1200 x 630 pixels.
Facebook Stories
Facebook Stories keep gaining popularity. For a sharp visual, Facebook recommends at least 1080 x 1920 pixels.
Facebook Videos
On every social network except YouTube, forget horizontal video and go mobile-friendly. Vertical videos at 1080 x 1920 px, the same as stories, work well.
For video ads, use 1080 x 1080 px so the format works on every type of screen.
Facebook Reels
Short-form video keeps getting more attention, and you can now post Reels on Facebook, just like on Instagram. For Reels (and their cover), use 1080 x 1920 px.
Twitter Image Sizes for 2022
Twitter Profile Picture
Twitter recommends 200 x 200 pixels.
Twitter Header Photo
The optimal size is 1500 x 500 pixels.
Images in Tweets
The recommended size is 1024 pixels wide by at least 512 pixels tall.
Link Preview Image
When you share a link on Twitter, the preview image (generated automatically from the link) should be 520 x 254 pixels.
Twitter Ad Images
For website or app cards, images should fall between 800 x 418 pixels and 800 x 800 pixels.
For ads with multiple images, each image should be at least 800 pixels wide, with a 1.91:1 aspect ratio.
For direct message ads, Twitter recommends an image at least 800 pixels wide.
Instagram Image Sizes for 2022
Instagram Profile Picture
For a clean display, an Instagram profile picture should be 150 x 150 pixels.
Instagram Feed Posts
In every case, use an image at least 1080 pixels wide if you want a high-quality visual.
- For a landscape photo, the recommended minimum is 1080 x 566 pixels.
- For a portrait (vertical) photo, the minimum is 1080 x 1350 pixels.
- A square photo should be at least 1080 x 1080 pixels.
The same sizes apply to posts in a carousel or a guide.
Instagram Reels
Reels are the videos shaping Instagram’s future. They should be 1080 x 1920 pixels.
The cover image for an Instagram Reel is also 1080 x 1920 pixels, and the same goes for Lives.
Instagram Stories
Whether it’s a regular story or a story ad, the optimal size is 1080 x 1920 pixels.
For ads, keep key elements away from the very top of the screen so the visual isn’t spoiled when the post is shared.
Instagram IGTV
As with other Instagram formats, stick with 1080 x 1920 pixels.
YouTube Image Sizes for 2022
YouTube Channel Profile Picture
YouTube displays the image at 98 x 98 pixels, but you should upload it at 800 x 800 pixels.
YouTube Banner
The recommended size is 2048 x 1152 pixels.
YouTube Thumbnail
For a YouTube thumbnail, use 1280 x 720 pixels.
YouTube Watermark
For the watermark, use 150 x 150 pixels.
LinkedIn Image Sizes for 2022
LinkedIn Profile Picture
LinkedIn asks for 400 x 400 pixels.
LinkedIn Background Photo
The recommended size is 1584 x 396 pixels.
LinkedIn Company Page Logo
The recommended logo size is 300 x 300 pixels.
LinkedIn Company Page Cover Image
The recommended size is 1536 x 768 pixels.
LinkedIn Link Preview Image
The optimal size is 1104 x 736 pixels.
Snapchat Image Sizes for 2022
Snapchat Ads
Ad visuals should be 1080 x 1920 pixels.
Snapchat Geofilters
Same as for ads: 1080 x 1920 pixels.
Pinterest Image Sizes for 2022
Pinterest Profile Picture
The optimal size is 165 x 165 pixels.
Pinterest Board Cover
The image should be 222 x 150 pixels.
Pins
Use 1080 x 1920 pixels or 1000 x 1500 px. For more on the platform itself, see our article on Pinterest marketing for business.
Promoted Pins
Promoted Pins should be 1000 x 1500 pixels.
TikTok Image Sizes for 2022
TikTok Profile Picture
The optimal size is 200 x 200 pixels.
TikTok Cover Photo
Plan for 900 x 300 pixels.
TikTok Video Cover
A video’s cover (thumbnail) should be 1080 x 1920 pixels. For growth tips beyond visuals, read our guide on how to get more TikTok followers.
Tumblr Image Sizes for 2022
Tumblr Profile Picture
The recommended size is 128 x 128 pixels.
Images Shared on Tumblr
Tumblr recommends images up to 1280 x 1920 pixels.
Links Shared on Tumblr
The preview image should be 130 x 130 pixels.
Tumblr Audio Posts
The cover image for an audio post is 169 x 169 pixels.
Sponsored Tumblr Posts
The recommended size is 1280 x 1920 pixels.
You now have a complete guide to posting images on social media. An image doesn’t display the same way on Facebook as it does on Instagram, which is why it pays to know these sizes so every visual is shared at its best. Once your visuals are ready, plan them in a social media content calendar.
Whenever possible, use JPEG rather than PNG or GIF, which produce heavier files. Lighter files also help with image SEO.
Also keep in mind that the larger the image, the sharper it will look.
Social Media Image Sizes for 2022: Summary Table
| Network | Image type | Recommended size |
|---|---|---|
| Profile picture | 180 x 180 px | |
| Cover photo | 820 x 312 px | |
| Group cover photo | 820 x 428 px | |
| Page profile picture | 180 x 180 px | |
| Page cover photo | 820 x 312 px | |
| Event cover photo | 500 x 262 px | |
| Shared link image | 1200 x 630 px | |
| Story | 1080 x 1920 px | |
| Profile picture | 200 x 200 px | |
| Header photo | 1500 x 500 px | |
| Image in a tweet | 1024 x 512 px | |
| Link preview image | 520 x 254 px | |
| Ad images | 800 x 418 px to 800 x 800 px | |
| Profile picture | 150 x 150 px | |
| Landscape photo | 1080 x 566 px | |
| Portrait (vertical) photo | 1080 x 1350 px | |
| Square photo | 1080 x 1080 px | |
| Reel | 1080 x 1920 px | |
| Story | 1080 x 1920 px | |
| IGTV | 1080 x 1920 px | |
| YouTube | Channel profile picture | 800 x 800 px |
| Banner | 2048 x 1152 px | |
| Thumbnail | 1280 x 720 px | |
| Watermark | 150 x 150 px | |
| Profile picture | 400 x 400 px | |
| Background photo | 1584 x 396 px | |
| Company page logo | 300 x 300 px | |
| Company page cover image | 1536 x 768 px | |
| Link preview image | 1104 x 736 px | |
| Snapchat | Ads | 1080 x 1920 px |
| Geofilter | 1080 x 1920 px | |
| Profile picture | 165 x 165 px | |
| Board cover | 222 x 150 px | |
| Pin | 1080 x 1920 px | |
| Promoted Pin | 1000 x 1500 px | |
| TikTok | Profile picture | 200 x 200 px |
| Cover photo | 900 x 300 px | |
| Video cover | 1080 x 1920 px | |
| Tumblr | Profile picture | 128 x 128 px |
| Shared image | 1280 x 1920 px | |
| Shared link | 130 x 130 px | |
| Audio post | 169 x 169 px | |
| Sponsored post | 1280 x 1920 px |
Need help growing your social media presence? Référenceur is a French-speaking digital marketing agency from Belgium and Luxembourg that works with U.S. businesses remotely, through video calls, shared screens, and monthly reporting. Request a free assessment.
Where Things Stand in 2026
Twitter was rebranded as X in July 2023, YouTube gave every channel a unique @handle in late 2022, and every platform has adjusted some of its formats since this guide was written. Before you design, check the current specs in each network’s help center.