Pinterest AI Ads: Ad Labs, Shoppable Collages, and Performance+

Does your business sell building products, fashion, beauty, or food, and are you thinking about advertising on Pinterest? With its new Pinterest AI ads features, the platform is becoming a serious option for reaching your audience in a more engaging, personalized way. If you’re new to the platform, start with our overview of Pinterest marketing for business.

Here’s a rundown of what Pinterest announced in June 2024 and what it could mean for your campaigns.

A Fresh Approach to Pinterest Advertising

Pinterest is betting big on generative AI to create more eye-catching, personalized ad formats, while making campaign optimization more automated and efficient.

What’s New

Pinterest launched a program called Ad Labs to test and refine new advertising tools. Here are the most anticipated features:

• Personalized backgrounds: using Pinterest’s visual search AI (the same kind of technology behind image search in the age of multimodal AI), the backgrounds of product Pins are tailored to match both your products and each user’s interests. Instead of seeing your product on a plain white background, people see it in a setting that fits their taste. If you sell light fixtures, for example, they could appear in a modern, minimalist, or Japandi-style room, depending on the user’s preferred style.
• Interactive collages: a new way to shop on Pinterest. Advertisers can create collages made of several images or products and tag each item, so users can find any product in one click, a bit like product tags on Instagram. Used in Showcase or Collection ads, this moodboard-style format makes content more inspiring and more shoppable.
• Brand safety: working with measurement companies such as IAS and DoubleVerify, Pinterest helps ensure ads meet brand safety standards.

Why These Changes Matter

These features show Pinterest’s commitment to staying at the forefront of ad technology. With AI, Pinterest offers tools that can improve campaign performance while making ads more personalized and relevant. Advertisers get a platform that can deliver distinctive ad experiences while protecting their brand.

The Impact of AI on Campaign Results

Pinterest Performance+, in beta at the time of the announcement, uses AI and automation to optimize ad campaigns, much like Google’s Performance Max campaigns. Early results showed more than a 10% reduction in cost per acquisition for conversion campaigns and 50% less time spent setting up campaigns, thanks to automation.

Who Can Use These Tools?

At launch, the newest features, such as ad collages, were available only to a handful of large brands, including Nike, Wayfair, and NYX Cosmetics, but Pinterest planned to roll these tools out to more advertisers. Expect more AI-driven innovation to automate and personalize ad campaigns at scale.

Pinterest is positioning itself as an online advertising leader by building advanced AI into its ad platform, helping advertisers run more efficient, personalized, and brand-safe campaigns. These features open new opportunities to engage users in more creative and effective ways.

Where Things Stand in 2026

Pinterest expanded Performance+ on October 1, 2024, making Performance+ campaigns available to all advertisers globally for consideration, conversion, and catalog sales objectives. AI-generated lifestyle backgrounds for product images became part of the Performance+ creative tools.

Ready to Advertise on Pinterest?

Référenceur, a French-speaking agency based in Belgium and Luxembourg, plans and runs social media marketing and paid social campaigns for businesses, including U.S. companies we support remotely. Want to know whether Pinterest fits your audience? Get a free assessment of your strategy.